Global expansion of SEO Analytics Software Business
The owners of XOVI, a leading SEO and social media software company, have engaged ARTHOS to find a strategic buyer with a strong global distribution network to drive their international growth strategy.
ARTHOS served as the exclusive financial advisor to the owners of XOVI GmbH throughout the entire sell-side M&A process. This included:
Managing Partner ARTHOS
Expert in Digital Services & Software
Plesk, the leading WebOps platform to build, secure and run websites, applications and cloud businesses, today announced that it has acquired Germany-based XOVI, a market leading SEO software.
Plesk is taking over 100% of the shares of XOVI for an undisclosed amount. The clear strategy of Plesk is to extend the business activities of XOVI into its international channel. The XOVI brand, the XOVI products and the headquarter in Cologne will be extended to support the expansion plans of Plesk.
Plesk is committed to driving growth and primarily focusing on pre-configured targeted solutions through Plesk Extensions. Plesk Extensions are complementary software services that are deeply integrated into the lightweight Plesk core and can be activated with just one click. Any Plesk edition can be tuned into a targeted solution by adding as many extensions from the Plesk Extension Catalog, i.e. mass-managing multiple WordPress instances on the Plesk server including but not limited to the set-up of a secure staging environment to test new or modify existing websites.
XOVI is a leading SEO and social software with over 250,000 projects in over 196 countries. With XOVI, businesses of all sizes stay ahead of the competition by using XOVI for making better decisions for SEO, SEM, social media and affiliate marketing.
Maik Benske, CEO XOVI comments: “Joining Plesk will allow us to combine our strengths and drive mutual growth internationally. End customers will benefit from all Plesk core features and the rich extension catalog whereas the Plesk Partner Channel can enrich their targeted solutions with our compelling SEO and social software enabling their customers to stay ahead of the competition and sell successfully in the cloud.”
“We are very happy to have XOVI and their compelling SEO & social analytics platform on board.”, says Nils Hueneke, Plesk CEO. “This will not only help the fast-growing community of more than 250,000 additional Web Professionals who are already using Plesk today, but also their end customers who will benefit from the additional and integrated XOVI extension to market their services online using a state-of-the-art marketing platform. XOVI will be deeply integrated with Plesk on a technical level and become an essential part of our growth strategy to sell pre-configured targeted solutions on top of any private or public cloud service provider. Both Plesk and XOVI are very excited to launch these new offerings shortly”.
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