Sell-Side | Marketing Software: ARTHOS Advises Newsletter2Go on its Sale to SendinBlue

Newsletter2Go and SendinBlue join forces to become the European market leader in email marketing
Newsletter2Go was considering the option to join an international strategic partner with the intention to strengthen its competitive position and growth in email marketing software for SMEs in Europe.

Newsletter2Go und SendinBlue schließen sich zu Europas Marktführer für E-Mail-Marketing zusammen

Exclusive Financial Advisor
in the Sell-Side M&A Process

ARTHOS served as the exclusive financial advisor to the owners of Newsletter2Go throughout the entire sell-side M&A process. This included:

  • Overall project coordination
  • Analysis and outreach to potential national and international strategic partners
  • Preparation and coordination of the due diligence process
  • Negotiation of all financial aspects of the LOI and the purchase agreement
Arne Toedt Contact Image

Arne Tödt

Managing Partner ARTHOS
Expert in Digital Services & Software

arne.toedt@arthos.de Linkedin

The Transaction: Newsletter2Go has been Acquired by SendinBlue

Newsletter2Go, the German market leader in email marketing software for small to mid-sized enterprises, has merged with the French market leader SendinBlue. SendinBlue has acquired 100% of the shares of the Berlin software company. Both technology providers will jointly continue to expand their majority market share in Europe.

Both companies will continue to operate independently while working together towards their shared goal of increasing their market coverage in Europe.

Our Client: Newsletter2Go, Germany

The Berlin company Newsletter2Go GmbH was founded by Christoph Beuck and Steffen Schebesta in 2011. The company’s leadership trio, which consists of its co-founders and its CMO Maximilian Modl, will remain at the helm. With around 185,000 registered users, the software company has evolved from a startup to the German market leader in email marketing in just 8 years.

Christoph Beuck, CEO of Newsletter2Go, comments, “Working alongside SendinBlue, we will focus on expanding our collective market share in Europe. Newsletter2Go will benefit from SendinBlue’s experience, their market position and from the synergies by collaborating across all business areas.”

Newsletter2Go Logo

Strategic Partner: SendinBlue, France

Founded in 2012 by Armand Thiberge, SendinBlue provides small and mid-sized enterprises with effective online marketing tools at an affordable price. The company currently employs 165 people across three international locations: New Delhi, Seattle and its headquarters in Paris.

“Newsletter2Go fits perfectly into our growth strategy,” says Armand Thiberge, CEO of SendinBlue. “The company enables us to enter the German-speaking market. Combining forces makes us the first major player in our sector in the European market.”

sendinblue logo

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