How do we identify the right strategic investor for you?

And why does sector-specific M&A expertise pay off? Not every investor delivers the same value. In line with your personal objectives, we identify prospective investors with a strong strategic fit and clear motivation to transact.

Investors with Strategic Value

The sale of a company is a once-in-a-lifetime decision. In choosing a buyer, you are not merely determining the potential purchase price. You are also shaping the future of your business, your employees and, not least, yourself.

As a specialist technology M&A advisory firm with over 20 years of experience, we understand your sector, its M&A dynamics and the relevant players. We know who is looking to strengthen which part of their business, which new M&A strategies are emerging, and we bring you together with prospective buyers with a strong strategic fit and, in turn,  high motivation. This creates attractive options for the future of all parties involved, while maximising the purchase price.

Sell-Side Beratung strategische Käufer

Our focus is on positioning your business strategically to attract high-quality buyers:

Who offers the greatest strategic value?

How can we maximise value from a strong strategic fit?

Which buyer is best aligned with my personal objectives?

Synergy Potential & Buyer Evaluation
Maximise Strategic Value through the Right Buyer Universe

Identifying the right buyer universe requires in-depth sector expertise and extensive international M&A experience. In close dialogue with you, we first refine the objectives for the transaction. We then translate these objectives into clearly defined buyer profiles and identify selected prospective buyers with a strong strategic fit and substantial synergy potential.

Synergy Potential

Buyer Evaluation

Synergy Potential: Identifying Strategic M&A Rationale

The strategic objectives from the seller’s and buyer’s perspective need to be assessed separately. In many cases, our clients are primarily focused on business expansion into new regions and/or new customer segments. This is often complemented by additional synergies, such as procurement benefits or the adjacent addition of key expertise. Deep sector knowledge allows us to estimate the commercial scale of these synergies and thereby gain a clearer view of buyer motivation and potential purchase prices.

graphic: common strategic ojectives in Tech M&A

Buyer Evaluation: Prioritising the Most Relevant Buyers

In addition to assessing commercial synergies, it is important to evaluate potential buyers based on further criteria, as their approach to the M&A process, financial capacity and transaction experience vary considerably. These factors influence not only whether a prospective buyer can genuinely support the purchase price and how efficiently and reliably a transaction can be executed, but also the level of purchase price ultimately achievable.

graphic: Criteria for suitable buyer types

Our approach: ARTHOS’s Systematic Advisory Approach

Our systematic approach – underpinned by extensive M&A experience and in-depth sector knowledge – enables us to identify the most relevant buyers with a high degree of confidence. By leveraging modern M&A tools, company databases, our sector expertise, and our partners’ experience across numerous international transactions, we generate highly relevant options for you.

  • We define the search profile based on our clients’ objectives, developed through close personal dialogue.
  • For each investor approached, we develop a distinct, precisely tailored strategic-fit rationale.
  • We systematically assess prospective buyers on criteria including strategic fit, financial strength and M&A experience.
  • Our aim is always to secure a relevant number of prospective buyers who bring the highest level of genuine acquisition interest.

Which buyer strategy suits your business?

We would be pleased to share our perspective on the current M&A market environment in your sector and discuss how this might align with your company’s development plans.

Speak with us in confidence

Typical Strategic Investors in Our Technology Sectors

Übersicht typischer Käufer im Technologie-Sektor. 1. Digital Services wie Digital Agencies, IT-Consulting-, Software Development &  IT-Services-Unternehmen.2. Software 3. Sensors & Automation mit Sensorik, Vision, Computing, Connectivity, Electronics Manufacturing, Test & Measurement und Robotik. 4. Halbleiter- und Photonik

In practice, ARTHOS typically distinguishes between different types of buyers– and tailors outreach and process architecture to their objectives:

  1. Strategic buyers (corporates/groups) – synergies, access to markets or technology.
  2. Private equity – focus on growth and buy-and-build strategies.
  3. Family offices/entrepreneurial investors – often long-term oriented, flexible in structure and governance.
  4. Privately held companies (mid-market/strategic players) – synergy-driven, often with short decision-making paths.

ARTHOS analyses which buyers are strategically and commercially most attractive for your business, and prioritizes the potential interested parties together with you.
Discuss the buyer universe

In our day-to-day project work, the following structures are particularly relevant:

  • Share deal (acquisition of shares), whether as a majority or minority stake
  • Asset deal (acquisition of individual assets/contracts)
  • Structured models for phasing payments and/or determining purchase price, such as earn-outs or seller reinvestment

ARTHOS draws on experience from similar transactions and, together with you, evaluates the commercial and procedural implications of possible structures. Based on that, we develop a deal structure that balances and best addresses the strategic fit, the purchase price, transaction certainty, and your interests.
Discuss deal structure

ARTHOS assesses this on a case-by-case basis, according to risk, tax implications, feasibility and the desired outcome:

  • Share deal: generally more efficient, though the buyer tends to assume the company’s “history” (addressed through warranties/indemnities).
  • Asset deal: risks can often be delineated more precisely, though the transfer process (contracts, assets, and where relevant, personnel) involves greater effort.

ARTHOS assesses these options on a case-by-case basis, brings transparency to the opportunities and risks involved, and helps you select the structure that makes the sale process more predictable and strengthens your commercial position in negotiations.
Discuss options